Digital content editor, Olly Barham, is our first guest blogger with a very special announcement:
Apparently metadata is just as important for e-books as traditional formats; this is what we learnt at the IPG Digital Quarterly Meeting last Thursday, 6 June.
When writing, it’s important to use as many keywords as possible; whether you’re a publisher, a book seller, or even Amazon. I also learnt that wine glasses hold an insufficient amount of water when you’re gasping, after being boiled alive on the tube.
Inevitably, the surprising alliance between Amazon and Waterstones was also spoken about, an alliance likened to the 1939 Nazi-Soviet pact. Will it last two years before one party steps on the other’s territory? And, more importantly, what does it mean for publishers producing their own digital products?
It has been suggested that the problem is visibility, as traditionally customers are bad at connecting the publisher to the book. What publishers need then is their own platform to sell products through and the visibility to bring customers to them. A good example of this is Pottermore who achieved what had been thought impossible: making Amazon give a link to the Pottermore website instead of selling Harry Potter e-books through their own website.
So, without further name-dropping, we are pleased to announce the launch of the James Clarke & Co and The Lutterworth Press e-book programme. From now on we will be providing our titles in PDF and ePUB formats, which can be bought straight from our websites. All new books, starting from January 2012, will be turned into digital content. But we would love to hear your thoughts and suggestions, so if there is a book that you would like to see digitalised then please tell us. You can send us an email, or find the book on our website and click the ‘Would you like to be able to buy this title as an eBook?’ link. We will also be providing some of our titles through Kindle; but we are considering offering non-DRM MOBI files through our website, so we would love to hear your thoughts about that too. Would you prefer non-DRM MOBI’s from a publisher’s website, or are you happy to visit Amazon and buy Kindle e-books complete with DRM?